Sammy's Smashburgers

I had a blast creating this vibrant, eye-catching brand identity for Sammy's Smashburger’s that captures the essence of their mouthwatering offerings. The distinctive type-driven logo combines a retro script font with a modern sans serif, creating a perfect balance between nostalgia and modern style. For the brand's signature palette, I chose warm orange, energetic yellow, and bold black to stimulate appetite and create visual impact. To create brand personality, I incorporated playful patterns with classic houndstooth designs and custom burger icons. I also created engaging brand badges with phrases like "Tasty, Mm Mm Good" and "Fresh Good Food" to add depth and character to their marketing materials. The complete identity system positions Sammy's perfectly as a welcoming, family-friendly destination for their incredible smash burgerswith unique toppings like their signature mac and cheese.