North Tillamook Library Friends

For this coastal library branding project, I developed a comprehensive logo system that shows off what makes the Pacific Northwest special. Drawing inspiration from the library's craftsman-style architecture, I created a book-shaped emblem featuring details that echo natural elements of the area. The visual identity incorporates playful mascots native to the region, while custom patterns showcase the area's natural elements - fern fronds, pine trees, waves, and mountain silhouettes. The color palette evokes the moody beauty of the Pacific Northwest coast, combining deep gray-blues and forest greens with warm accents of gold and orange, resulting in a cohesive brand that captures the library's connection to its coastal community.